As a business owner, you’ve probably heard the word “brand” an endless number of times. Today “branding” is one of the most popular business buzzwords, especially with the boom in e-Commerce and social media platforms, and online design services, such as…
The Creative Mindset – Podcast
On this episode of The Creative Mindset we sit down with my very good friend/ business partner, Kyle Smendziuk. We talk about Kyle’s entrepreneurial timeline starting with his childhood lawn care business and how that lead him to where he is…
Conversion Science Part 2: Incorporating Great Branding
With the average consumer being bombarded with between 4,000 and 10,000 advertising messages in a day, it is essential that your branding is impactful. It’s no secret that customers tend to favour good brands. But what exactly is a brand…


