Helping SIRC navigate a digital transformation by streamlining their content and enhancing user experience to better serve Canada’s sport community
Reorganized SIRC's vast resources into 8 intuitive categories, simplifying navigation and improving access to key information by identifying the most-visited pages.
Prioritized simplicity for navigation, minimal dynamic content, and an easy-to-use search bar to enhance user experience and improve site flow.
Integrated Mailchimp for email campaigns, developed a responsive, bilingual WordPress site, and implemented an accessibility toolbar and member dashboard for a more inclusive experience.
Helping SIRC enhance its digital presence while improving user accessibility and simplifying complex resources posed a significant challenge for our team.
A seamless balance of intuitive navigation, optimized search features, and robust tech integration had to be carefully crafted to provide both a user-friendly experience and the technical infrastructure necessary for growth.
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